Monday, November 20, 2006
Casey Margenau & Associates
Re/Max Distinctive Real Estate, Inc.
With more than 25 years in sales, over a decade as a Top Producer in Northern Virginia, and RE/MAX’s #1 Agent Worldwide for 5 years in a row, Casey Margenau uses his wealth of experience to ensure the financial success of his clients. Casey’s in-depth market knowledge allows him to custom tailor a marketing strategy for each property that provides the greatest exposure to achieve the goal of higher offers in a short period of time.
His professionalism and attention to detail have led him to the very top of his field. This is why people say "when you really want it sold, call Casey."
What is your personal background and how did you get into real estate?
"I was in sales. I had a marketing degree and started off selling door-to-door. Then I began selling bicycle parts to bike shops. One of the bicycle manufacturers hired me and I sold bikes and mopeds to the bike shops. Then I moved to selling automobiles. I move up to managing and trained salespeople in the auto industry and managed an automobile dealership."
What lessons did you learn from your family, friends, previous jobs, and life experiences that helped you most to succeed in your career?
"A strong work ethic comes from family. My family is made up of many successful businesspeople that work hard to achieve and always strive to be the very best at whatever they do. The drive and family competitive nature was bred into everything I do."
What do you enjoy most about the business?
"This is a multi-faceted business that allows you to wear many different hats."
What is the one most effective form of marketing that you have constantly done?
"High exposure print marketing. I buy the back cover of the magazines and local newspapers."
What client marketing activities do you do with past clients?
"We have a holiday party each year with our past clients. We send small gifts to clients that refer people to us and we have sports tickets for clients that make repeated referrals. But the most effective way to guarantee your past clients will come back to you is to help them create wealth through the real estate they buy."
Are you A Billion-Dollar Agent or do you believe you will hit that level during your career?
"Yes, in fact, by the close of this year we will have topped 2 billion."
Learn more about Casey and his extraordinary rise to the top in real estate by reading "Billion Dollar Agent – Lessons Learned" where you can read his interview in it's entirety. Casey shares some great tips and advise that you won't want to miss!