Tuesday, October 31, 2006


Lester F Cox
Lester F. Cox Realty Executives-The Cox Team
Number 1 Realty Executives Agent,
Phoenix Arizona

Lester Cox has been the Number 1 producing Realty Executives Agent in Arizona for the last 3 years; he is currently ranked #3 worldwide and is the recipient of the R. Dale Rector Award, given to just one agent and the highest award given by Realty Executives in Arizona.

"I was in the Air Force from 1966 to 1970. I really did not have many choices. As I was getting out of Air Force, they had a program where you could reintroduce yourself into civilian life by working part time at a civilian job. I knew I liked real estate so I worked in a real estate office with Kowalski Real Estate. It was a fairly laid back environment, kind of like you would imagine a real estate office in Mayberry on the Andy Griffiths TV show. But I was able to learn enough to know I liked the business and the people were wonderful."

"When you can empathize with the customer, you can really figure out how to best help them achieve their dreams and open new chapters in their lives. I have a passion for the business, always have had and if that ever fades, I’ll get out. And, I always remember that commissions are simply a by-product of doing a great job for people. "

"I am extremely competitive. I also know how to work hard and play hard. As well, my Dad taught me when I was 10 or 11 years old, that if you are going to do something, then do it right the first time. Don't take shortcuts. It takes the same amount of time to do the job right. So, if I am going to be in real estate why not do it with all my energy and passion. "

"Goals are absolutely important and they have to be written so you can visit them frequently. I do a goal setting session at the end of every year. I do a goal setting session at the end of every year for the next year. I also keep a dream book where I have my goals, wants, wishes and dreams for the next year, 5 years, and 10 years written. "

"In 2005, my team worked together to close 479 transactions with over $88 million in gross sales. "

"I have never calculated totals, but having been in the real estate business for over 35 years and with various homebuilders that I have represented as sales manger and other executives’ offices, I’m sure it must be over a billion dollars by this point. If not, a billion yet, I must be darn close and barring some fatality, I surely will surpass this mark."

Read Lester's Full Interview in "Billion Dollar Agent – Lessons Learned" the book

Tuesday, October 24, 2006

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Ron Campbell
The Campbell Team
Campbell and Campbell Real Estate
Albuquerque, NM

Ron Campbell has an extensive background in sales and marketing that spans over 30 years and includes management, ownership, franchising, and mortgage banking. He is a national speaker and a member of several elite groups of real estate brokers/owners who are ranked nationally as the best in the business. He has set real estate records locally, statewide, and nationally that still stand after almost a decade. He is a licensed real estate broker in New Mexico and the only one to rank in REALTOR® Magazine's Top 100 for three consecutive years - 2001, 2002 & 2003! The Campbell Team has closed over 2700 transactions worth in excess of $360 million of residential real estate since 1990.

"At one-time, I was one of the largest mobile home dealers. When the interest rates rose to eighteen percent and the oil field markets shut down, dealers were on recourse financing. Homes were being repossessed. In ninety days I had a $2.3 million loss. I went bankrupt in 1986 and lost everything. I started over at the age of 40. "

"The first three companies I went to work for shut their doors. The third company was an ERA franchise. He shut his door sixty days later. I was an entrepreneur and picked up the franchise for $2,500. I joined with a partner who was another top agent. I put my destiny back into my hands not someone else’s. "

"Consistency. I know how to do the same thing. Every morning I do the same thing, day after day; I tried to find an excuse not to do it. "

"After I filed bankruptcy, I was down mentally. I had always had perfect credit. I read one book called Why Smart People Fail. When you lose everything you find out who your true friends are. We had a non-dischargeable debt of over $175,000. I was motivated to make money to pay off the debt. I have always been one to plow ahead, take risk, and damn the torpedoes. I have a high confidence level. "

"In 2005 I reached $448,363,301 in sales with 2005 being a little over 80 million. That represented 3035 homes sold overall. I have now surpassed 500 million in my career."

Read Ron's Full interview in "Billion Dollar Agent – Lessons Learned" the book

Wednesday, October 04, 2006


Matt Battiata
Battiata Real Estate Group
Carlsbad, CA

Originally from Washington, DC, Matt is a graduate of Tulane University (BA). Before starting his real estate career, Matt was a former Tall Ship Captain (100 ton USCG license) and more recently the CEO and Creative Director of the Pacific Northwest advertising firm NBP Inc. A licensed real estate broker, he was named the #1 agent in California / #5 worldwide in 2001 (RE Int.) and has been the #1 agent in North San Diego County for the past three years in a row.

“In 1999 I moved to San Diego and branched into real estate when I found out that my wife’s friend in Seattle was becoming very successful at real estate, making more money than I was.”

“My parents are first generation immigrants from Sicily. They had a real immigrant mentality of hard work. This was instilled in my siblings and me while growing up.”

“I have a different model than most real estate businesses. I have six employees who are all licensed but only two of these employees are listing agents. Most are utilized as showing agents.”
“We spend 25% of our revenue on marketing. 70% of that budget is television-based advertising for sellers. When I started doing TV a year ago, I stopped direct mailing. I wanted to increase my business and felt that TV was the right avenue. As a result, I found that direct mailing was much more important than I had estimated.”

“We think that the amount of business we receive from client repeats/referrals is relatively low, maybe 10%.”

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